LouvreLouvre

A logo you can
draw from memory.

A glass pyramid of nine triangles with thin gaps between them. One colour, no effects, readable from favicon to billboard.

See it in useSee the symbolDownload logo kit (.zip)

Behind the shape

Three decisions behind the shape.

1One shape, three rowsNine triangles in three rows: 1, 3, 5. Easy to remember, easy to redraw.
2Transparent gapsThe gaps between the triangles stay empty, so the background shows through. Readable on colour, photos or glass.
3One colour is enoughInk, white or grey. No gradients or effects, so it stays consistent from favicon to billboard.

How to draw it

Symbol

The nine-triangle pyramid in ink and white, plus app icons.

Louvre symbol, ink
Symbol · inksvg · png · jpg · webp · pdf
Louvre symbol, white
Symbol · whitesvg · png · jpg · webp · pdf
Louvre app icon, dark
App icon · darksvg · png · jpg · webp · pdf
Louvre app icon, light
App icon · lightsvg · png · jpg · webp · pdf
Small sizes · 64 / 32 / 16 pxfavicon.ico · apple-touch · maskable

Lockup

Symbol on the left, name on the right, in three versions: two-tone, ink and white. The name is always written Louvre: capital L, the rest lowercase.

Lockup Louvre, two-tone
Lockup · two-tonesvg · png · jpg · webp · pdf
Lockup Louvre, ink
Lockup · inksvg · png · jpg · webp · pdf
Lockup Louvre, white
Lockup · whitesvg · png · jpg · webp · pdf

Export & background test

Pick a version, size and background, then download. Contrast is checked against the chosen background.

Background
Format

Usage guidelines

Three basic rules: clear space, minimum size, and what to avoid.

Clear space

Keep empty space around the logo equal to the height of the top triangle (x).

xxxx

Minimum size

Minimum width: symbol 24 px, lockup 96 px. Below that, use the app icon.

24 px
96 px
160 px
16 px · app icon

What to avoid

Don't stretch
Don't rotate
Don't recolour
Don't add effects
Don't place on low-contrast backgrounds
Don't skew
Don't fade
Don't add an outline

In use

The logo on a t-shirt, app icon, mug, tumbler, tote bag, web dashboard, business card and social profile.

Download all mockups (.zip)

Mockup: t-shirt
T-shirtsvg · png · jpg · webp
Mockup: app icon
App iconsvg · png · jpg · webp
Mockup: mug
Mugsvg · png · jpg · webp
Mockup: tumbler
Tumblersvg · png · jpg · webp
Mockup: tote bag
Tote bagsvg · png · jpg · webp
Mockup: web dashboard
Web dashboardsvg · png · jpg · webp
Mockup: business card
Business cardsvg · png · jpg · webp
Mockup: social profile
Social profilesvg · png · jpg · webp

Typeface

Hanken Grotesk. SIL OFL 1.1 licence: free to use, including for commercial projects.

Louvre
The lazy dog jumps over the quick brown foxThe lazy dog jumps over the quick brown fox
Light 300Regular 400Medium 500SemiBold 600Bold 700
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Download font (.zip)Variable TTFSIL OFL licence
Hanken Grotesk 3.013 · variable 100–900© 2021 The Hanken Grotesk Project Authors · source

Colour

Ink, white and three greys. No accent colour.

Click to copy the colour code.

HEXRGBCMYK*Contrast on white
#FFFFFFRGB255 · 255 · 255CMYK*0 · 0 · 0 · 0Contrast1,0 : 1
#F4F4F4RGB244 · 244 · 244CMYK*0 · 0 · 0 · 4Contrast1,1 : 1
#E5E7EBRGB229 · 231 · 235CMYK*3 · 2 · 0 · 8Contrast1,2 : 1
#5D5D5DRGB93 · 93 · 93CMYK*0 · 0 · 0 · 64Contrast6,6 : 1
#0D0D0DRGB13 · 13 · 13CMYK*0 · 0 · 0 · 95Contrast19,4 : 1

*CMYK is a simple approximate conversion. For print, ask the printer for a proof. Text below 4.5 : 1 is for decorative elements only.

Back to top
Download